Event Management and Marketing
As an event marketer, you know how much time and effort go into making events successful. Whether it’s a turnkey booth at a large trade show, a table-top exhibit at a small regional conference, or a multi-city roadshow series, someone needs to manage and market these events.
If you’re doing one or two small events a year, you and your team can handle all the work. However, if you’re like many of our clients, your event volume ebbs and flows due to seasonality. Or, you may rarely do events, but conduct a regional seminar series every year. It can be hard to quickly adjust your capacity to meet your ever-changing event needs.
Big Up has successfully managed and marketed thousands of events of all types and sizes for our clients. We can handle all the work your events require, or just take on the tasks you don’t have time to do. We are always available when needed, and never miss a deadline.
Regardless of your event mix and what industry you’re in, you can rely on us to make sure your events run smoothly, and you maximize your return on investment.
Our event management and marketing services include those outlined below.
Planning and Preparation
Our meticulous, comprehensive event planning and preparation ensures no details are overlooked. Below are some tasks we routinely perform for our clients.
- Creation and maintenance of events planning calendar and budget
- Event research, including cost analysis, qualification of event attendees, and benefits expected from participating (e.g., number of leads expected)
- Venue research, site inspections, negotiation, contracting, and cost tracking
- Services ordering (e.g., A/V, internet, electricity, cleaning, material handling, furniture, and food & beverages)
- Recommendation and sourcing of signage, collateral, and swag
- Thorough and frequent communication of event status with stakeholders
- Registration, scheduling, and training of on-site exhibit staff
Execution
Once you’ve planned for your events, Big Up Marketing can implement your campaigns by performing tasks such as those listed below.
- Design and production of Marketo landing pages and invitation emails (Click here to review our Marketo and Salesforce.com service offerings.)
- Event promotion via email and social media marketing, online advertising, and telemarketing
- Graphic design of exhibit booths, retractable banners, flyers, table signs, and more (Click here to review our graphic design service offerings.)
- Printing and production of collateral, signage, and swag
- Packing, shipping, and free storage of event materials (Click here to review our event and swag fulfillment service offerings.)
- On-site event support such as exhibit set-up and tear-down, vendor coordination, attendee registration, and pitching client products and services at exhibits
Follow-Through
At the conclusion of every event, prompt follow-through is critical to ensuring hot leads don’t turn cold. Some of the tasks we often perform for our clients are listed below.
- Transcription of business cards and sign-in registration sheets
- Cleansing, formatting, and augmenting leads lists
- Importing leads into Marketo and Salesforce.com (Click here to review our Marketo and Salesforce.com service offerings.)
- Designing, writing, and sending follow-up emails to event participants
- Submitting cost receipts to your accounting department
- Reporting on event results, including budgeted vs. actual costs analysis, cost per lead, cost per opportunity, cost per MQL, etc.
- Gathering and recording event feedback from on-site representatives to use for future event planning
- Communicating event details and results with all marketing and sales stakeholders