Marketo and Salesforce.com Administration
Most events require lots of Marketo and Salesforce.com work to be successful. However, many event marketers struggle with this aspect of their events. They’re often too busy handling other event logistics to dedicate much time to this function. Or, they don’t have the expertise required to use these systems efficiently and effectively. They might have an in-house marketing operations team, but that team has competing priorities and isn’t always available to help when needed.
If you’re facing these challenges, Big Up’s experienced Marketo and Salesforce.com experts can help. We can quickly create high-quality Marketo registration pages and promotional emails for your in-person and virtual events. We can also handle post-event tasks such as importing leads, sending follow-up emails, setting up Salesforce.com lead views, and communicating results to your sales team. We can also troubleshoot Marketo and Salesforce.com problems and help you optimize your systems.
We can serve as your dedicated marketing operations team, as we do for several of our clients. We’re also happy to play a supporting role if you only need our help every now and then.
Our Marketo and Salesforce.com administration services are outlined below.
Event Program Set Up and Configuration
Big Up can produce and configure all your Marketo event programs. If an upcoming event is like one you’ve done before, we can easily create a new program by cloning an existing one and editing the assets accordingly. If you’re doing an event that requires a different look and feel, we can design and code new, responsive landing pages that fit your needs. We can also configure the corresponding Marketo smart campaigns to ensure that leads are properly processed and flow into Salesforce.com as intended.
Creation and Delivery of Promotional Emails
We can handle all the email tasks required to effectively promote the events you produce. If you’d like to simply clone, revise, and send email invitations, we’re happy to do that for you. If you’d like a fresh, new look and feel, our talented designers and developers can create and code new emails. We can build smart lists and schedule multiple email blasts, set-up your registrant auto-responder email, and send email reminders to boost attendance. If you’re exhibiting at an event, we can develop and send emails promoting your attendance, booth location, and any drawings you might be doing at your booth.
Lead Imports and Follow-Up Emails
After your events, we can cleanse, augment, and import your leads into Marketo and Salesforce.com. If you do any events where you collect only hand-written sign-in lists, we can transcribe, augment, and import these as well. Creating and sending follow-up emails to your attendees and no-shows is another task we can handle for you. We can also direct your sales team to where they can find their leads in Salesforce.com and inform them of the event details so they can tailor their follow-up communications.
Systems Troubleshooting and Optimization
Big Up is always available to help you identify and fix Marketo and Salesforce.com problems, and to assist with systems optimization. We routinely perform Marketo system audits, help develop and modify scoring models, manage lead lifecycle programs, and assist with system cleaning and data hygiene. We can also help you manage bounced email addresses. We can perform the same type of work for your Salesforce.com system as well. We can troubleshoot and solve problems, perform system audits, build custom objects, create reports and dashboards, help integrate third-party applications, and more.