Virtual Event Management and Marketing
The COVID-19 pandemic has drastically changed the event marketing landscape. Companies everywhere have been forced to suspend their production of and participation in all on-site events until life gets back to normal.
Moving your on-site events online is the logical course of action to continue generating leads, expanding your pipeline, and building your brand. However, it’s not as easy as it sounds. Maybe you and your team have limited experience with virtual events. Perhaps you don’t have the needed resources to make the transition. Maybe it’s a little bit of both.
Big Up Marketing can help you transition your in-person events to virtual events. We’ve successfully managed and marketed hundreds of online events. We can help you produce a virtual, regional roadshow series or assist you with conducting a webinar when you need it. If you’d like to produce a large-scale event with exhibitors, keynote speeches, and topical breakout sessions, we can handle the logistics. We can even perform research to find the online events best suited for your participation.
Our virtual event management and marketing services include those outlined below.
Large-Scale Event Coordination
If you’d like to produce large, multi-faceted online events with numerous activities, our experienced event management and marketing team can help you with tasks such as:
- Selecting the virtual event platform (e.g., HexaFair, GoExhibit, HeySummit, Brandlive, etc.) that best suits your requirements and budget
- Configuring your virtual event platform to include keynote speeches, exhibitor booths, networking lounges, group chats, and other activities
- Teaching your team and exhibitors how to use your virtual event software to interact and share information with attendees during events
- Coordinating with exhibitors and scheduled speakers to ensure they meet resource submission deadlines
- Monitoring and managing events as they are in progress to make sure they run smoothly
- Creating and sending follow-up emails to registrants and attendees
- Sharing results and leads lists with exhibitors and other stakeholders
Webinar Production and Management
Big Up’s Marketo and Salesforce.com experts can help you conduct online events such as webinars and workshops. We can assist you with numerous tasks such as:
- Designing and producing Marketo registration pages and integrating them with Salesforce.com
- Creating and sending promotional emails
- Conducting events using your preferred web conference tool (e.g., Zoom, WebEx, etc.)
- Designing and sending follow-up emails
- Setting up Salesforce.com lead views and communicating results to your sales team
Research and Recommendation of Online Exhibition Opportunities
All the on-site events you were planning to participate in this year have been cancelled, postponed, or moved online. In addition, other online events that you might not have taken part in before might now be worth considering.
We can help you secure your spot in events that have been moved online and handle the logistics of your exhibition. We can also research and recommend other virtual events that might make sense for you to do, based on your target market, lead generation goals, and brand visibility objectives.